The Psychology of Persuasion
By: Manaal Siddiqui
According to Cialdini, persuasion can be boiled down to 6 principles: reciprocation, commitment, social proof, liking, authority, & scarcity. The psychology behind them helps me understand how people are coaxed into doing things & how I can avoid being influenced negatively.
![](https://leaderstudio.berkeley.edu/wp-content/uploads/2021/01/ElO0HJ_UcAATuKh-410x1024.jpeg)